If you’re headed to Maui, you’re probably staying in Kihei or Lahaina—but don’t just stay put. Some of the best experiences are off the beaten path. Here are our tried-and-true recommendations, from hidden beaches to can’t-miss eats. Make sure to rent a car early as there has been times where they sell out and to get the most out of Maui you want to drive.
Wailuku has been quietly revitalizing, and we love it because you might be the only tourists around--or at least feel that way. Think cute shops, vintage finds, craft coffee, and two new bars opened that are awesome—Parlay and Esters.
Food here is legit since locals keep the scene thriving:
Tiffany’s (Chef Sheldon Simeon, James Beard nominee) – buzzworthy, inventive Hawaiian food.
Tin Roof Maui – perfect stop right after the airport for comforting local plates same group as Tiffany's.
62 Marcket - Great farm to table food with a friendly staff.
808 Old Town - A great classic deli & bistro.
Momona Bakery - Wonderful pastries and treats, the coffee is so-so. You will have a hard time picking just one or two things and requires multiple trips.
For vintage/thrift/shopping lovers:
Maui Mood Swing - A great warehouse right near Tiffanys if you have time to kill before dinner.
Rainbow Attic in Kihei is another great stop, we just discovered this one recently but has been operating for 25+ years. In the Foodland parking lot so a great opportunity to combine the poke counter and shopping in one trip.
Paia is always a fun stroll for shops and people-watching. Grab a coffee or cocktail at Belle Surf Café (hidden gem behind a swimsuit shop).
Our food picks:
Paia Fish Market – classic, fresh fish, casual.
Choice Health Bar – healthy and tasty snacks and juices.
Island Fresh Café – brunch with chickens roaming around and a yoga studio next door in upper Paia.
Nearby, Baby Beach in Spreckelsville is a mix of locals and tourists—windy but magical. Our stop when we are on this side.
We’ve been loving Kula lately. Start with brunch at Kula Bistro—the ube pancakes are non-negotiable. Then check out the surrounding farms for a half-day adventure.
In Haliʻimaile, stop by the General Store (iconic restaurant by Bev Gannon) or time it with their Friday market—live music, food trucks, and local crafts. While you’re there, the Maui Pineapple Tour is something we regret skipping for too long—it’s a real insider recommendation.
Happy Hour: Monkeypod Kitchen (Wailea or Ka’anapali) for their famous lilikoi foam Mai Tais. Skip most of the food—just order the garlic fries and drinks.
Coffee: Akamai Coffee (Kihei location is best) with locations in Kihei, Kahului and Wailea.
Bagels & More: 808 Deli & Sugar in Kihei—great bagels and don’t sleep on their pudding.
Poke: Locals love grabbing it from Foodland. For splurge-worthy freshness, hit Fish Market Maui in Ka’anapali.
Kahola Brewery:The brewery in Wailea is fantastic for food. We will swing by even if we arnt getting a beer.
Special Dinner: Star Noodle (Lahaina) is iconic. Hard to get in but worth it—garlic noodles + sunset oceanfront views = yes please.
We lean toward the quieter ones:
Baby Beach (Spreckelsville) – calm, family-friendly. Pay attention to parking signs as you will be parking in a neighborhood. We have seen turtles swinging close to the shore and have heard locals say during full moons there will be plenty on the beach. Pictured below.
Slaughterhouse Beach – fewer people, turtles galore. Does require a decent number of stairs to get down. The stairs and parking on the side of the road prevent a lot of tourists. We have laid out with turtles sunning themselves on the beach.
Mana Kai Beach (Kihei) – shady spots under trees, then head to Kihei Surfside’s carpet like lawn with wine and dogs to watch the sunset. Picture below.
Snorkeling Molokini Crater – can’t beat the clarity. Molokini is a volcanic crater off Maui, you can see it in the distance. You will see so many fish and most charters make a second stop for more snorkeling.
Haleakalā – sunrise is epic, but even a quick drive up to check it out is worth it. Pair it with a Kula/Haliʻimaile day trip.
If you’re looking for something unique and homey, check out the Wailuku Inn—a true vibe in the middle of town for part of your trip and Kihei or Lahaina for the rest.
Two Kihei places we come back to again and again are Kihei Surfside and the Mana Kai--make sure to search Airbnb for listings and then book direct with the manager for best prices. Both over great ocean front views with pools and are across the parking lot from each other. On the Wailea and Kihei boarder your close to the action but a little quieter.
Looking at Molokini & Lanai
Facing Maui and Kihei
👉 That’s our Maui playbook. Whether you’re chasing poke bowls, vintage treasures, or off-the-map beaches, we hope this helps you find a little more local Maui than the tourist trail.